The Social Media Pitch

Yesterday my little sister called me and said, “Stephanie, I’ve decided what I want to go to school for. I want to be a computer genius.” This made me laugh.
My sister graduated from high school a year ago. She has taken a year off to decide what to do before dumping thousands on an education. [...]

Credible

For this blog post, I’ve been asked to write about chapter four of “Made to Stick” by Dan and Chip Heath. This chapter talks about credibility of a story or campaign. Even if a campaign really does have significant information behind its message, if it isn’t presented in a way to show credibility, the message [...]

Concrete

For Tiffany Derville’s Advanced PR Writing Class, my peers and I have been asked for this post to write a response to chapter three of Chip and Dan Heath’s book, “Made to Stick.” Fortunately, we have been assigned to read this book for our class (I say fortunately because it is VERY helpful. If you [...]

Where Do We Start?

I recently blogged about my upcoming internship at Ant Hill Marketing and how I’d like to utilize the the social media skills I’ve learned this term in Tiffany Derville’s Advanced Public Relations Writing class.

I just read a blog post on Todd Defren’s PR Squared about what kind of a social media campaign he would launch [...]

Summer Internship

For those of you who have stalked me on Facebook or Twitter recently (no shame in it, I swear), you know that I recently received a great opportunity to work for an awesome marketing firm in Portland, Oregon this summer. It’s called Ant Hill Marketing, and I am stoked to say the least. I’ll be [...]

Layoffs at HP Corvallis?

A recent report by KATU revieled Monday night that Hewlett-Packard employees in Corvallis may be expecting up to 400 layoffs in the near future. According to HP, no decisions have been made, but economic development officials are preparing for possible layoffs.
Unfortunately, HP is not making a comment yet about the rumor. My question is, why [...]

The 2008 PRSSA Regional Activity

On Tuesday I attended the PRSSA’s Regional Activity, “Northwest Networking: Hiking Towards PR Success.” With the expectation of meeting a few people and maybe passing out a few resumes, I put on my “business casual,” prepared my portfolio and hoped for the best. What I got was much more than I had expected.
The event started [...]

Search Engine Optimization

Thanks to Todd Defren of SHIFT Communications, the newest version of the social media release is now available. Now, the next most pressing question is how to position the information in the release to get the most from search engines like Google, Yahoo or MSN. Fortunately, Todd Defren has also created tips for Search Engine [...]

Benefits?

As some may have read in the “about me” portion of my blog, I am a receptionist at the Downtown Athletic Club. While this may seem like a brainless-just-get-the-bills-paid kind of position, lately it has become my sounding board for opinions, thoughts and analysis of the “social media” topic that has been so widely discussed.
I [...]

PR, Customer Relations and Social Media

In my previous post I spoke briefly about the time implications of social media outlets when they are used for entertainment purposes. For the purpose of this post, I would like to elaborate on the professional uses of social media sites (like this blog) in the realm of public relations.
On a recent post on PR [...]