As the ever-changing, ever-undefined world of public relations evolves, so do the lessons for students of the PR field. As such, public relations professionals are required to encompass a set of skills ranging from market research and press release writing to media relations and online networking. The most recent phenomenon to hit the online world and the world of public relations in particular is the blogosphere. This technological twist on media, consumer and professional relations has made both companies and professionals step back and review their strategies for both business and personal networking.
As a junior in the University of Oregon’s School of Journalism and Communication, I have focused my degree on the public relations field. By doing so, I have been exposed to the large realm of what is to be expected of a PR professional upon graduation. A skillful hand within the blogosphere is just one of those expectations. Hopefully, by creating my own blog, I will be as blog-savvy as it gets.
This blog will be written for readers interested in learning more about the world of public relations, the culture and requirements it faces, and the ways it has and will keep changing through the years. I plan on writing about the ever-so-looming internship and job search, the importance of an image as a public relations professional, and the value and drawbacks of networking sites, such as MySpace, Facebook, Twitter, and PR Open Mic.
While I nervously hope to have something positive to add to the blogosphere of today, I am excited to learn more about the blogging phenomenon and share insight into the experience.