Tag Archives: Flickr

Where Do We Start?

I recently blogged about my upcoming internship at Ant Hill Marketing and how I’d like to utilize the the social media skills I’ve learned this term in Tiffany Derville’s Advanced Public Relations Writing class.

I just read a blog post on Todd Defren’s PR Squared about what kind of a social media campaign he would launch if he was given one million dollars. It really alerted me to HUGE variety of social media outlets available if given sufficient means to do so.

*Twitter (with Tweetscan and Tweetbeep)
*SEO and Search Engine Marketing (like Google’s NewsAds)
*RSS Microsites

My question is, with all of these outlets, where do you start? Which outlets are most valuable and how does anybody have the time to sift through the millions of pages of information on the Web these days to figure out which outlets would be most valuable to their clients?

I think I’ve gotten a pretty good grasp on the best way to create a social media release and use search engine optimization to make sure the release is actually picked up and realized in search engines like Google and Yahoo. Now, what I’m most interested in learning is, what is the most effective way of pitching to these outlets?



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