Tag Archives: Maxwell PR

The 2008 PRSSA Regional Activity

On Tuesday I attended the PRSSA’s Regional Activity, “Northwest Networking: Hiking Towards PR Success.” With the expectation of meeting a few people and maybe passing out a few resumes, I put on my “business casual,” prepared my portfolio and hoped for the best. What I got was much more than I had expected.

The event started out with company tours. My group went to Edelman and Maxwell PR. Unfortunately, we missed our initial bus, making us late for the Edelman tour, but when we did arrive, we were welcomed with warm smiles, coffee and tons of information. It was wonderful to hear and see the inner workings of an agency that I¬†might like to work for when I graduate. Special thank yous to Jackie Augusta, Brooke Dale and the rest of Edelman’s people who took time out of their day to tell us about the different departments and how they work. Similar useful information was offered at Maxwell PR, a boutique firm that specializes in sustainable businesses. Thank you to Erica Erland and the rest of the Maxwell PR staff.

After our company tours, we bussed it back to the Holiday Inn where we had lunch and a special keynote speaker, Kyle R. Warnick. The speech was about networking and was very effective. Thank you Kyle! (Remember that you are now only 4 quick steps away from knowing Monica Lewinski.)

Probably the most helpful part of the day was what came next: The Portland Paddle. I had interviews with Weber Shandwick and Conkling Fiskum & McCormick. Josh Rhodes from Weber Shandwick gave me some great tips about my portfolio and how to interview effectively. From CFM I spoke with Pat McCormick, one of the companies partners. I was really impressed to see a partner so involved in the recruiting process and was honored to be able to learn more about the agency from him.

Thank you to everyone involved in the PRSSA Regional Activity. I really did learn a lot.


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