Tag Archives: Myspace

Where Do We Start?

I recently blogged about my upcoming internship at Ant Hill Marketing and how I’d like to utilize the the social media skills I’ve learned this term in Tiffany Derville’s Advanced Public Relations Writing class.

I just read a blog post on Todd Defren’s PR Squared about what kind of a social media campaign he would launch if he was given one million dollars. It really alerted me to HUGE variety of social media outlets available if given sufficient means to do so.

*Twitter (with Tweetscan and Tweetbeep)
*SEO and Search Engine Marketing (like Google’s NewsAds)
*RSS Microsites

My question is, with all of these outlets, where do you start? Which outlets are most valuable and how does anybody have the time to sift through the millions of pages of information on the Web these days to figure out which outlets would be most valuable to their clients?

I think I’ve gotten a pretty good grasp on the best way to create a social media release and use search engine optimization to make sure the release is actually picked up and realized in search engines like Google and Yahoo. Now, what I’m most interested in learning is, what is the most effective way of pitching to these outlets?



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Summer Internship

For those of you who have stalked me on Facebook or Twitter recently (no shame in it, I swear), you know that I recently received a great opportunity to work for an awesome marketing firm in Portland, Oregon this summer. It’s called Ant Hill Marketing, and I am stoked to say the least. I’ll be getting an unique opportunity to learn about a variety of the different departments of the company, including public relations and client services. Luckily for me, it is a small company, giving me the opportunity to really have an impact and really get the chance to learn. I can’t wait!

However, now comes the hard part: Proving that I deserve the opportunity.

I understand the basics of public relations writing and how to work with clients. I feel like I will be fine learning what Ant Hill has to teach me, but I’d really like to be able to make a significant contribution while I’m there. Specifically, I would like to use the information I’ve learned recently about social media and its use for public relations. I can’t wait to see how blogging, twitter, vlogs, Facebook, Myspace or even podcasting may impact clients in more than a theoretical setting.


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